Mission and Values
Our Mission
Establish Clarify Designs as the premier source for the finest sustainable graphic and web design services while maintaining our uncompromising principles as we grow.
We are guided by the following six principles:
- Treat our clients as we would like to be treated, with respect and dignity.
- Embrace diversity as an essential component in the way we do business.
- Apply the highest standards of excellence from the initial consultation with the client, to the communication throughout the design process, to the quality of work and the end results.
- Develop enthusiastically satisfied clients all of the time.
- Contribute positively to our community and our environment.
- Recognize that profitability is essential to our future success.
Clarify Designs is committed to a role of environmental leadership in graphic and web design. We will help pave the way in transitioning from the standard graphic design processes, which contribute heavily to the cause of our current environmental concerns and climate change, to creating a green and sustainable approach and implementing it as the standard.
We fulfill this mission by a commitment to:
- Understanding of environmental issues and sharing information through our resources and blog.
- Developing creative, innovative and flexible solutions for designing with the environment in mind.
- Striving to use and buy green and sustainable products.
- Recognizing that fiscal responsibility is essential to our environmental future.
- Keeping our clients informed of new methodology so that they can reap the benefits of sustainability.
- Offering flexible options for each client’s project, so they can determine the level of sustainability they prefer.
- Encouraging all our design colleagues to share in our mission.
Affiliations:
Design Can Change is an effort to bring together the world’s graphic design community to address the issues surrounding climate change. Designers craft much of the world’s products/media and as such are well positioned to build awareness around this issue while encouraging more sustainable industry practices.

