Design + Environment
We are on the brink of a new movement, a shift to a greener methodology for business and design. While we are still learning, we are always staying current, and gaining knowledge so that we may serve you best.
How does graphic design impact the environment? Our graphic design choices are crucial in moving us towards a more sustainable future. Clarify Designs understands this and is here to help you determine the most inspiring and creative ways to be eco-friendly through design.
It's true that most major brands (Starbucks, Wal-Mart, GE) have added sustainability to their business agendas. They recognize it as a competitive advantage and as a key to continued success. From a position of self-interest alone, you really have to start thinking green. Check out this story from CBS News for more information.
The Green Bottomline
"If companies understand the true cost of environmental factors to their bottom line, they are more likely to do something about it on their own."
-Janet Ranganathan, World Resources Institute
The Green Economy
"We talk a lot about a bright green economy. But the most negative force that has the largest environmental impact is inefficiency. Businesses need to get smarter about delivering what people want, without wasting resources. They need to realize that no one makes money by making more waste."
-Alex Steffen interview in Business Week on the WorldChanging book launch
The Green Consumer
"Climate change is a mainstream consumer issue, but the challenge is movement. 'Few issues generate so much international agreement and so little effective action,' they say, 'We remain in the grip of a series of inertia traps unable to envision or take bold action.' The way to shake ourselves out of inertia will come from an integrated and collaborative approach between individuals, governments, businesses and civil society organizations."
-Sarah Rich, www.Worldchanging.com